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Shelby Herman

Shelby has played with coloring and cutting hair since high school and attended Cosmetology school in her hometown of Tallahassee, FL in 2017. Since getting her license, Shelby has worked in salons and barbershops in Florida and continued to do so after moving to Asheville in 2020. She has been at Beauty Parade since May of 2021. She gravitated to the cosmetology industry, because she saw an opportunity to incorporate her passion of expression, helping others, and art into her life path. Building client relationships and watching people grow and become their most confident self has been such a rewarding and fulfilling path for her. 

Shelby specializes in vivid colors, major corrective colors, and customized cuts. She loves low maintenance lived-in cuts and colors for the simplicity but her meticulous hand with hair makes gray blending, balayage, and corrective color some of her favorite appointments. Her main focus is to create deep and meaningful relationships with each of her clients. She aims to curate a space where both client and stylist can comfortably explore expression and collaborate in the masterpiece of their best, most confident and beautiful self. 

When Shelby is not at the salon, she is either tending to her parental duties to her two dogs and house plants, traveling to an art and music festival, dancing or hooping at a local show, or sewing and crafting at home.


if you have any questions or concerns, please reach out.  All appointments require a 48 hour notice before cancelling. Appointments cancelled within 48 hours of appointment are subject to a 50% cancellation fee



Short clipper cut $35+

Pixie (above jawline) $45+

Medium length (above shoulder) $55+

Long length (below shoulder) $65+

Transformative cuts (considerable length, shags,etc) $65+

Dry cuts are adjusted 15$ off above prices, $5 for clipper cuts 

*Transformative cuts must include wash*

*Dry cuts do not include wash or style*

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All color is customized and priced hourly.  New clients are asked to book a consultation before booking an appointment. Color corrections MUST book consultation before booking.

Hourly rate for color is $80/hr

Wax Removal


Eyebrow wax $15

Lip and chin wax $15

Eyebrow tint $15 

Blowout $50+

Event/Wedding style $65+

Gloss/Toner $65+

Gloss/Toner add on $40

Haircut add on $40

Get in Touch

Text or Call 850-322-8811

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